Search engines send automated computer programs (called robots or
spiders) to crawl the Internet in search of Web pages. Basically these
spiders follow links to travel from URL to URL. When they visit your Web
site, the robot indexes (or records) the text of your page or pages (if
it is a deep crawling spider) and stores it in the search engine's
index. Later, when a user enters a search query at the search engine's
Web site, the search engine scans Web pages in its index for pages that
provide the best match. |
In theory, the search engine spider is supposed to be able to find all
the sites on the Internet. However, since new sites are being added
daily, it's risky to assume that the spider will find you. Expedite
the process by submitting your URL to the search engines.
Top Search Engines:
What are Search Directories?
Unlike the automated search engine process, each entry in a directory is
first reviewed by a human being. You submit a short description to the
directory for your entire site, or editors write one for sites they
A keyword search will only look for
matches in these descriptions, so be careful how you describe your site.
Techniques to receive a high search engine rating will not work with a
directory. While good content is necessary for search engines, both good
content AND visual appeal are mandatory in human-edited directories.
Remember, manual review takes time! The typical time lag between
submission of a site and its actual listing in Yahoo is five months.
You can speed up the process at some
directories, but expect to pay for that service. This trend will
- Yahoo's Business Express Program, offers express guaranteed
consideration of your commercial Web site within seven (7) business
- Google has recently moved to an exclusive pay for listing scheme -
all new submissions must pay to have their site reviewed.
When you submit to a directory, do it by hand and take your time. You
need to impress human reviewers with your site so high-quality content
and design are critical to your success.